Little Legends
A Junior Olympics-style event that encourages kids and young adults from low socio-economic backgrounds to participate. Here, they have the chance to win scholarships that fund future athletic careers.
Purpose
Little Legends was born from the belief that playing sports, whether in a team or solo, plays a massive role in a child’s early development. Recognising that financial stress can often limit these opportunities for families, this event is designed to give every child a stage, showcasing talent that might otherwise go unseen. Every detail of the branding is centred around inclusivity, kindness, and fun, ensuring that families feel an open, warm invitation to join in rather than any pressure to perform.
FORM
Brand Identity, Website, Print
DATE
November 2024